Archive for March, 2012
Post Defiance
Coffee Roasters in Tacoma
Choosing Craft and Scaling Small
POSTED MARCH 4, 2012
BY TIMOTHY THOMAS MCNEELY
Photos by Jeremy Leffel
“When we go small, we take more of a detailed responsibility for what we’re doing. For example, small roasters like Valhalla Coffee Company roast approximately 100 pounds an hour, and Bluebeard only 60 pounds an hour, 15 pounds at a time. This contrasts with some of our regional roasters who produce more than 8,000 pounds of coffee per hour on just one machine. We crave this small-batch approach wherever we can find it, from fine art prints to small-batch bourbon, each individual product with its own story. We value it enough that large-scale companies try to reproduce that earned intimacy with marketing.”
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Video by Gritty City Food Blog
of Valhalla Coffee by
Gritty City Food Blog!!!